By Sasha Newell
In Côte d’Ivoire, showing sleek is so vital for achievement that many younger males expend their already meager assets to venture an phantasm of wealth in a gorgeous exhibit of Western imitation, spending way over they could come up with the money for on model identify garments, components, expertise, and a powerful nightlife. Such imitation, although, isn't really basically intended to deceive—rather, as Sasha Newell argues in The Modernity Bluff, it truly is an particular functionality so valued in Côte d’Ivoire it has turn into an issue of nationwide pride.
Called bluffeurs, those younger city males function in a procedure of cultural economic system the place acceptance is vital for monetary luck. That acceptance is measured via familiarity with and entry to the trendy and costly, which ends up in a paradoxical scenario during which the losing of wealth is key to its accumulation. utilizing the intake of Western items to precise their cultural mastery over Western flavor, Newell argues, bluffeurs interact an international hierarchy that's profoundly smooth, one who values functionality over authenticity—highlighting the counterfeit nature of modernity itself.
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Extra info for The Modernity Bluff: Crime, Consumption, and Citizenship in Côte d’Ivoire
The Modernity Bluff: Crime, Consumption, and Citizenship in Côte d’Ivoire by Sasha Newell