By William Mazzarella
We frequently invoke the “magic” of mass media to explain seductive advertisements or charismatic politicians. In The Mana of Mass Society, William Mazzarella asks what occurs to social thought if we take that concept heavily. How would it not swap our figuring out of exposure, propaganda, love, and power?
Mazzarella reconsiders the concept that of “mana,” which served in early anthropology as a bridge among “primitive” ritual and the fascination of mass media. brooding about mana, Mazzarella exhibits, capability rethinking a few of our such a lot primary questions: What powers authority? What in us responds to it? Is the mana that animates an Aboriginal ritual almost like the mana that energizes a progressive crowd, a client public, or an artwork come upon? on the intersection of anthropology and demanding conception, The Mana of Mass Society brings fresh conversations round impact, sovereignty, and emergence into artistic touch with vintage debates on faith, aura, ideology, and aesthetics.
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Extra info for The Mana of Mass Society (Chicago Studies in Practices of Meaning)
The Mana of Mass Society (Chicago Studies in Practices of Meaning) by William Mazzarella