By Čedomir Nestorović
This publication analyzes the present Islamic advertising and marketing atmosphere. because the Muslim international is very diversified when it comes to fiscal improvement, customs and traditions and political and felony structures, it's important for corporations and retailers to investigate the surroundings prior to trying to tackle those markets. the writer emphasizes that it really is ineffectual to difficult the distribution and merchandising options if the industry doesn't exist when it comes to procuring energy or demographics, if strength shoppers don't think that services solution their wishes and calls for or if there are political and felony boundaries to businesses eager to input those markets. The ebook bargains distinct insights into the industrial, socio-cultural, and politico-legal setting within the Muslim global, that are crucial for retailers to appreciate and shape the principles of powerful advertising strategies.
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Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment (Management for Professionals) by Čedomir Nestorović