By Kenneth C. Laudon,Carol Traver
Understanding The enormous And increasing box of E-Commerce
Laudon’s E-Commerce 2016: company, expertise, Society emphasizes 3 using forces in the back of the increasing box of e-commerce: know-how swap, enterprise improvement, and social matters. A conceptual framework makes use of the templates of many modern day businesses to additional reveal the variations and complexities in e-commerce this present day. An in-depth research of businesses equivalent to Uber, Pinterest, and Apple kick-off the path whereas getting ready scholars for real-life scenarios.
In the Twelfth Edition, Laudon and Traver upload new or replace latest case stories to compare advancements within the e-commerce box as they exist in today’s tech international. They inbuilt extra video situations for every bankruptcy, making the fabric much more obtainable to scholars as they arrange for his or her destiny roles in business.
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Additional resources for E-Commerce 2016: Business, Technology, Society, Global Edition
E-Commerce 2016: Business, Technology, Society, Global Edition by Kenneth C. Laudon,Carol Traver